Introduction:
Ever observed a majestic elephant leisurely making its way across the Indian landscape? Its colossal presence leaves a lasting impact-not unlike a particular brand that's been making big waves in the Indian car market. Yes, we're talking about none other than Mahindra & Mahindra, a name synonymous with robust, reliable vehicles built for Indian roads. More specifically, let's turn our gaze to the class that has become intrinsically linked with the Mahindra brand - the mighty SUVs.
A Symphony of Success: Top-selling Mahindra SUV cars
Mahindra's approach has been SUV-centric, positioning it as a formidable player in this segment and making it India's largest SUV manufacturer. Let's dive into the top selling Mahindra cars as of January 2024.
The stalwart: Scorpio
When it comes to enduring popularity in both rural and urban India, no other car comes close to matching the Scorpio's impressive track record. As one of Mahindra's most selling cars, Scorpio's appeal lies in its robust build and imposing presence that has made it a status symbol over its 22 years on the road.
The Scorpio lineup offers something for every kind of driver with options ranging from a 7- or 9-seater Classic equipped with a 2.2-litre diesel engine to a sportier 6- or 7-seater N variant powered by either a 2-litre turbo petrol engine or a 2.2-litre diesel engine. In January 2024, the combined sales of Scorpio Classic and Scorpio N reached a staggering 14,293 units, demonstrating a year-on-year growth of 64%!
The Rugged Champion: Bolero
Bolero has long been the go-to SUV for those seeking a rugged workhorse capable of tackling rough terrains. Its launch in 2000 marked the beginning of an unopposed reign in the Indian automotive market, and till today, it remains one of Mahindra's best cars. The introduction of the premium Bolero Neo further broadened its appeal. Together, they sold 9,964 units in January 2024, marking a 16% annual growth.
Both Bolero variants are powered by a dependable 1.5-litre diesel engine mated to a 5-speed manual gearbox, combining power with efficiency for a robust driving experience.
The Crowd Pleaser: XUV700
The Mahindra XUV700 has been nothing short of a game-changer in the Indian market since its launch. Offering impressive features, powerful engines, and a high safety rating at a value-for-money price point, the XUV700 ticks all the right boxes for urban and rural consumers alike. In January 2024 alone, it carved out impressive sales figures with 7,206 units sold - a Y-o-Y growth of 25%!
The XUV700 comes with two engine options - a 2-litre turbo-petrol or a 2.2-litre diesel engine - both paired with either a 6-speed manual or an optional automatic transmission.
The off-road king: Thar
Thar is Mahindra Thar definitive answer to off-road enthusiasts looking for an affordable yet capable vehicle. With sales figures reaching 6,059 units in January 2024 (a 37% annual growth), it's clear the Thar continues to be a fan favourite.
Thar offers three engine options: a 2-litre turbo-petrol, a 2.2-litre diesel, and a 1.5-litre diesel - each packed with plenty of grunt for off-road adventures.
The compact SUV: XUV300
Despite upcoming facelift, Mahindra XUV300 continues to be a popular choice among compact SUV buyers, thanks to its segment-leading space and premium cabin feel. In January 2024, XUV300 sold 4,817 units.
The XUV300 is available with either a 1.2-litre turbo-petrol engine, a 1.5-litre diesel engine, or a TGDI 1.2-litre turbo-petrol engine.
The Electric Pioneer: XUV400 EV
Launched in early 2023, the electrifying XUV400 has quickly gained traction in the growing Indian EV market. It sold an impressive 710 units in January 2024 alone.
The XUV400 comes with two battery pack options. The smaller one provides a range of up to 375 km while the bigger one extends this range to 456 km.
The Safety Giant: Marazzo
The Marazzo stands apart from its rivals by offering an unmatched combination of safety and space at an affordable price point. While its sales for January 2024 stood at only 32 units, it remains an integral part of Mahindra's portfolio.
Conclusion:
From rugged off-roaders like Thar to sophisticated urban SUVs like the XUV700, Mahindra's commitment to building vehicles that cater to varied customer needs is evident in their diverse lineup and strong sales performance. As we look ahead, we can expect Mahindra to continue setting the pace in the SUV segment, offering even more exciting models.
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